Dr Razaq Raj is Principal Lecturer for Research and Enterprise in Leeds Business School. Dr Razaq Raj is an internationally renowned academic with extensive experience in teaching, research, leadership and Managements in the UK, Malta, Portugal, Spain, Italy, Germany, China, Japan and South Korea. He is Associate Professor in Business Strategy and Financial Management and is a Visiting Professor at the Kedge Business School, France and Honorary Professor University of Vitez, Bosnia. He has substantial external examining and curriculum development experience of both undergraduate and postgraduate degrees in business management, events and tourism. He is Quality Assurance Agency (QAA) Reviewer assigned with monitoring and advising on standards and quality in UK higher education. He has published work on strategic management, economic and financial impacts, cultural festivals and sustainable tourism and religious tourism. He has both organised international conferences and delivered keynote speeches. He has published in a number of peer reviewed journals and conference proceedings. He has published books on Religious Tourism and Pilgrimage Management (Cabi), Events Management: An integrated and practical approach (Sage) and Event Management and Sustainability (Cabi). He has recently published text on Principles of Islamic Ethics for Contemporary Workplaces and 3rd edition of Events Management. He has substantial experience of developing international partnership in